THE MUSEUM OF EVERYTHING

Last Friday we had the opportunity to visit a little museum tucked away behind Primrose Hill called THE MUSEUM OF EVERYTHING, housed in what used to be a recording studio and founded by British film-maker James Brett, this art space features what he calls "Unintentional Art", in his own words, art created for passion and personal exploration rather than professional pursuit. 

I may be mistaken but I thought that what we call Art (intentional or not) , at least since the Impressionist movement, implies already a passion and a personal exploration by the artist. Which makes me think that, maybe, the important characteristic of the pieces shown in this space is the absence of professional pursuit. After the experience of walking around Exhibition 3 I believe that this museum is about exhibit works of unintentional Artists, works by people functioning mostly outside society, that probably never thought that as a result of feeding their personal obsessions were making something that was gonna be labeled as "unintentional Art". And yes, is true , the absence of professional pursuit is there, at least until Mr. Brett decided to share it with us which can seem a bit paradoxical.

It is visually interesting? Yes. As interesting as your grandma eighteen century iron collection or your uncle Star Wars merchandising cabinet. But I didn't feel anything else (because it was free which makes the visit kind of worth it). Don't get me wrong, I don't agree with the idea of unintentional art but the museum is a really good opportunity to get inspired by really bizarre stuff. 

So, probably, this is THE MUSEUM OF EVERYTHING THAT NEVER IS GONNA BE IN ANY OTHER MUSEUM but is fun and, from the point of view of Graphic Design, exhibits a really good branding that deserves to be look at because is the right identity and because (after reading a big number of good reviews on the media about the museum) is definitely working.

Ole!